Life360 Innovations Secures Corner Stone Investment from Zenith Partners

Vancouver, BC, Canada: Life360 Innovations Holdings Inc. (Life360) and Zenith Partner SP Z.oo (Zenith) are pleased to announce the completion of an equity investment by Zenith into Life360. The primary purpose of the investment is to accelerate regulatory submission actives for the EU & US markets and support the rollout of the Contino® urethral insert within the Canadian market.

Contino is the first of its kind and the new product category in the growing multibillion urinary incontinence market. It is an internationally patented non-surgical Health Canada licensed Class II medical device designed to help adult men with stress urinary incontinence (SUI). There are limited treatment options available for SUI, with the most common being adult diapers and pads. “Contino is a clear and sustainable alternative to diapers and other management techniques currently available”, says Robert Orr, President & CEO of Life360. And he goes on to say: “this first chapter of our partnership with Zenith will accelerate market access for male SUI sufferers”.

“We are excited, along with our investors from the private healthcare insurance industry, to introduce and support another leading MedTech technology, says Matthey Quigley, Managing Partner Zenith. Matthew goes on to say: “as a group of serial entrepreneurs, we are experienced pioneers in uncharted territory within healthcare and look forward to facilitating Contino’s commercialization within our existing healthcare network”.

SUI affects the lives of more than 16 million Canadian, US & EU men, often resulting from medical treatment to the prostate (i.e., cancer, BPH). Fear of urinary leakage or major accidents, as well as discontent with wearing and carry diapers and pads, has left a treatment and sustainability gap for males with SUI. The Contino® is a discreet urethral insert that enables men to urinate on a schedule dictated by them – so they can get on with life while reducing CO2 gas emissions and the disposal of diapers, pads and untreated urine into landfills.

Please email us at: or call toll free (NA) 1 833 543 3311 for more information or to book an appointment at one of our Contino® Authorised Clinics.

Life360 Innovations Holdings Inc. is a Vancouver, BC Canada based private medical device company dedicated to developing unique products that create well-being by design™.

Zenith Partners SP Z.oo, is an UK/Poland based investment house & corporate adviser for ambitious businesses with a proven revenue model and strategy for growth.